Visit Britain’s I Travel For campaign champions beautiful regions of the British Isles to draw in visitors from all around the world. Collaborating with agency Oliver, we created a series of films focusing on Bath and the South West Coast, following local residents in a cinematic documentary style as they give us an insiders take on their own part of the country.

Three hero films and several social cutdowns and listicles were launched across all of Visit Britain’s social channels and Instagram Stories.

Director: Michael P. Spencer
DOP: Alfred Thirolle
Agency: Oliver
Client: Visit Britain